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that is not accurate. Amazon is brimming with dark patterns.

They walk the line between selling to customers and selling customers.

Over time, there are more and more "sponsored" results occluding and confusing my search results.

There are now warranty upsell screens on just about every purchase ("would you like coverage on your $5 part?")

They don't offer you the lowest cost on an item, you really have to drill down into all the offers to check.

If you block part of their site, things don't work - but if you sign in, all is well.

Can you delete your browsing history? Well, no. You can "hide" your browsing history but "removing items from view".

Search results are peppered with nonsensical results - that you searched for/bought before. I'm pretty sure this is timed with memory decay.

for example if 3 months ago you searched for dishes. Today when you search for computer parts, there might be a dish thrown into the results.

They talk about "free shipping" everywhere, but even if your cart is $500, you are opted-into non-free shipping and must manually select free shipping.

They don't tell you what is being sent in their shipping emails. But you can install their browser plugin and get all the info conveniently.



> They don't tell you what is being sent in their shipping emails. But you can install their browser plugin and get all the info conveniently.

I think this was introduced in response to google scraping the data from your gmail. But I'll also add to the list of darkness:

Different prices on Alexa VS actually checking the site.

On Alexa, massively prioritising their own brands VS others. (check out Scott Galloway's tests)

They're also a case study on darkpatterns.org for how difficult it is to cancel.


I have audible subscription and can say it is the definition of dark pattern if you have unused credits. either keep buying credits with the hope of someday using them or cancel and lose them all.




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