They have already paused trading during periods of high turmoil. When bcash was announced, for instance. I think that actually set their standard for "open the market in 'post only' mode for a period before actually starting trading".
Perhaps, if it wasn't a fork of Bitcoin. If was originally called Cash Coin and rebranded to Bitcoin Cash, then it would seem likely that group is trying to capitalize on the name. That's not the case here. This name came naturally, just like similar names occur in other forked software.[0]
Bitcoin Cash came from a minority group (big blocks) in the Bitcoin community.[1]
