Personally I don't want non-programmers coding. It's a waste of both of our times. I want them to be excellent at whatever else they're bringing to the table. If content deals are necessary, I don't want to have to worry about that, I want the idea guy to lock those up for me so that I can just implement it. I want them to help our product go viral on twitter, or get prominently placed in app stores. Those are two things I hate having to do working solo projects.