The Internet used to be decentralized and only after communication centralized via social media companies did the likes of QAnon become particularly problematic. There was always a fringe, but we had the norms and tools to keep it marginalized. Something has changed and arguments that we can fix the problem by doubling down on changing our norms/ideals (e.g., free speech, equality, tolerance, etc) don’t seem likely at all to pan out. We made a bad turn, but rather than continue to jeopardize our social fabric for pride or dunk costs, we should figure out how we can get back on course. Of course, that requires good faith, honesty, integrity, courage, etc., which are in short supply these days.