One thing that would really help is basically making the server installs a few clicks. Granted it has been about 6 months since I tried but I remember the instructions not being great and I know that'd be zero hope for less technical people.

You don't have to host your own server to use it though. It's also not something recommended for an average user.

However, if you want a server, installing it using Synapse's docker image is very easy. You literally have to run two commands.