They are expensive - for a pair of wireless ear buds.
Putting aside all subjective qualities. People know they are expensive and regardless of whether you agree w/ the decision, you know they cost $195, $249 or whatever.
That's a signal of wealth like certain clothing, a super car, or a bloomberg terminal.
It may be confirmation bias, but it seems people care more about someone else’s phone choice (Android and iOS fanboys) than some more wealthy person wearing a $50,000 watch.
For example, Lifehacker posts some articles about how to do something on iOS every so often, and the comments always have those people saying, “iPhones suck; just throw it away and get an Android” with no mention of why.
If Apple says it looks good, then people believe it looks good.