If you're the organization in charge of protecting against counterfeit claims, you better be able to tell the good, the bad, the fake apart. I don't think I'm setting too high of a standard. Also, when making a press release about your "success", it would be a good idea to take a breath and actually look into the seized goods. In this type of situation, waiting 1, 3, 5 or even 7 days until everything was clear would have zero negative effect.