You're not wrong. I think there's a certain flavor of Trotsky's "Eternal Revolution" at play when you have an industry based off of zero marginal cost economics, with the battle always raging between those who can deliver on a shoestring (and are satisfied staying small) versus those who are attempting to capture the entire TAM (or the appearance of attempting to capture the TAM to pay themselves well from investor funds) and milk it for all it's worth.

The defense against sociopaths is eternal vigilence.