Whenever I talk with the team about our product, some questions are:
- "Would you work at a company that doesn't use Git?".
- "Would you work at a company that uses Windows?".
The team's answer is "No". I myself almost quit on my first day because I was under the impression I would be using Windows, and none of the team can stand it. It's a bad example because Windows is a huge hit, but the point is that the product's absense or presence must trigger a strong reaction.
Our case is about internal tooling. We're optimizing for "If I worked elsewhere, I would want to keep accessing the internal tools we have here, or I would push to get access at my new workplace if it were a SaaS."
The extreme version of this questioning is: "Would you steal it?", and the underlying theme is "What would you do in order to use this?". Like the teenager Sean in https://www.youtube.com/watch?v=i8GaFuo4svQ .
Whenever I talk with the team about our product, some questions are:
- "Would you work at a company that doesn't use Git?".
- "Would you work at a company that uses Windows?".
The team's answer is "No". I myself almost quit on my first day because I was under the impression I would be using Windows, and none of the team can stand it. It's a bad example because Windows is a huge hit, but the point is that the product's absense or presence must trigger a strong reaction.
Our case is about internal tooling. We're optimizing for "If I worked elsewhere, I would want to keep accessing the internal tools we have here, or I would push to get access at my new workplace if it were a SaaS."
The extreme version of this questioning is: "Would you steal it?", and the underlying theme is "What would you do in order to use this?". Like the teenager Sean in https://www.youtube.com/watch?v=i8GaFuo4svQ .