This is an interesting concept however I think it is priced too high. I also agree with others that it would be helpful to see what it looks like before signing up. Good luck!
Thank you for sharing this feedback, it's something I was wondering. My thinking for this pricing is that if you just act on one of the signals and are right, you will hopefully have a return of more than a year's worth of subscription costs YMMV
I think your pricing instincts are directionally correct. They may be off by a bit, but I don't think it's by a magnitude. Perhaps you settle at $15, but I think charging ~$2-5/mo for this would be much too little. Might as well hold at $19 for now and see how it goes. If you can't get early adopters at that price point I don't think pricing is your main concern. The pain is acute enough that any passable product should be in-demand.
For pricing context, FinViz elite (https://finviz.com/elite) costs ~$25/mo. Other, newer tools (Atom, Koyfin) are free. However, these are research tools, not notification tools. Anecdotally, notification tools seem to command higher prices.
I would guess that false negatives are your biggest churn risk. Meaning, subscribers will be angry if your list fails to cover one opportunity that they miss out on.
I think subscribers will (and should) also expect 0 downtime at this price. So, it may be better to focus on reliability over new feature rollouts. In this market, a plaintext email with companies, tickers, and list dates would be a significant upgrade over existing consumer (read: not Bloomberg) alternatives.
Please let your actual numbers drive your decision here.
There is always someone who would have bought it for less money but who actually probably is never going to buy it at all. (Not referring to the OP at all)
Look at your funnel, test where appropriate and decision from there.
Potential alternative model - find a brokerage/trading platform with a good affiliate program (ideally with a revshare option), offer this service free with a sign-up but then give members tutorials on how to make money using the IPO data.
If it were me, I'd start on a leads model - see how many you can drive and get paid per lead, then switch to revshare when you're confident the lead quality is good.
You also then have a massive email database of users interested in financial markets and services (because it was free to sign up) - plenty of opportunity to market them there, products, weekly tips, whatever.
I doubt many people will see it like that. This tool is for me if I've been missing IPOs. If I've been missing them, I've probably never made money off of one and I have no frame of reference for how much of a return I'd get.
Better off doing a freemium model or a free trial and then upselling the customer once they've understood the value prop.
Yeah I get it and maybe that's true. I honestly don't have enough experience speculating on IPOs or individual stocks in general - most of my assets are in automatically rebalanced target date funds or index funds.
Edit: So for me it is mostly about curiosity and staying informed. Perhaps making occasional bets.
I think if you are submitting a Show HN, it is frowned on if there is no way to see it without paying.
From the guidelines, although its not explicitly stated I would think your submission here is not really playing the game. Just a heads up (and I may be wrong, but that's been said before), best wishes with it anyway.
Show HN is for something you've made that other people can play with. HN users can try it out, give you feedback, and ask questions in the thread.
I appreciate this, I thought I was following the rules but it's possible I am not. I messed up with not having at least some kind of free tier, though I did add a email sign up to send to people when I do build it. Thanks for the heads up!
Perhaps but at least for me I wouldn't be investing in every IPO and a large part is just speculation rather than real long term investing. There is no guarantee to making more than $228/year.
