It's interesting that in a different article, I think it's Sequoia that said something along the lines of "something as revolutionary as this comes around once a decade. It's the next Google".
Seems like the goal of color is to aggregate vast amounts of real world data, like the Google of physical life.
They really said that? That's just utterly delusional in a Wired on push as the future stylee.
Anyways, to get at that real world data they crave, they're gonna need tons of users, and if they ever get even one tenth of a percent of what Google has I'd be shocked.
Seems like the goal of color is to aggregate vast amounts of real world data, like the Google of physical life.