In addition to the service itself looking good, the single act of making environment the central point of the service, works as agenda setting [1]. Because it's the central point of the service, the jobs are viewed through the lens of their impact on environment.
There's a bigger influence, from doing this kind of smaller things en masse that affects the wider discussion in great proportions.
Just a FYI, that all talk about important things, like environment, is more than needed.
[1] Wikipedia describes agenda setting as something only the big media does, but it is something that happens naturally when we discuss about things. Things that are brought up in discussion are implicitly considered important, as they are worth discussing in the first place. Basically agenda setting theory says that by mentioning important things in discussion, and by reminding the participants of the existence of those things, can help change the world. https://en.wikipedia.org/wiki/Agenda-setting_theory
There's a bigger influence, from doing this kind of smaller things en masse that affects the wider discussion in great proportions.
Just a FYI, that all talk about important things, like environment, is more than needed.
[1] Wikipedia describes agenda setting as something only the big media does, but it is something that happens naturally when we discuss about things. Things that are brought up in discussion are implicitly considered important, as they are worth discussing in the first place. Basically agenda setting theory says that by mentioning important things in discussion, and by reminding the participants of the existence of those things, can help change the world. https://en.wikipedia.org/wiki/Agenda-setting_theory