Yeah, but it's business insider we are talking about.
A title like "Retailer give points to each of their store" (which is exactly what the article explains) does not sound nearly as scary as anything containing the words "heat mapping employees" (which the article explicitly contradicts).
You can't really expect "chief correspondent" specializing in "breaking news, analysis, and in-depth investigations on large public and private companies" to resist the temptation to drive clicks by writing the most sensationally wrong title they could find.
A title like "Retailer give points to each of their store" (which is exactly what the article explains) does not sound nearly as scary as anything containing the words "heat mapping employees" (which the article explicitly contradicts).
You can't really expect "chief correspondent" specializing in "breaking news, analysis, and in-depth investigations on large public and private companies" to resist the temptation to drive clicks by writing the most sensationally wrong title they could find.