It was just your basic job shop, we had 8 C/C++ developers.
Everything was okay for a few years until we hired a "professional" sales guy who wrecked our project pipeline.
We handed sales over to him. He lied about prospects for eight weeks then quit to go somewhere else. We were doing okay before him, but we naively thought hiring a pro would help us grow.
We were bootstrapped so when profit/revenue looked like it was going dry up we shut down rather than go into deep debt and went back to real jobs.