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Just watching the marketing materials and presentation once again highlights just how important marketing is. Well done on that front.


Having been in a few failing businesses I can tell you that marketing and sales are _the_ core reason tech (maybe also non-tech) businesses fail. Fundamentally you can do without code, but you can't do without sales.

I have a lot of respect for sales people and people who can market themselves. One of my favorite videos about this is by a bodybuilder/powerlifter Stan Efferding [1] - he is some sort of marketing savant, with a product that I think is kind of silly, but he can market the hell out of it.

1. https://www.youtube.com/watch?v=bjFhe8yHKdY


"I can tell you that marketing and sales are _the_ core reason tech (maybe also non-tech) businesses fail."

Could not agree more, especially underestimated by the vast majority of devs turned entrepreneur. But you don't have to be that statistic - get a complimentary cofounder/partner/outsource if it's not your passion.


Yeah the product is kinda dumb (or not, what do I know), but his attitude and mindset is spot on. I've met a lot of smart people with great ideas but they don't have the growth mindset and the perfect combination of both irrational optimism combined with realism, if that makes sense.


Thanks for showing me this. This isn't silly, this is awesome! Just what a serious gym goer needs!




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