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People would be a lot less upset if apple was charging a small processing fee, instead of a 30% cut.

If Readability wants make an iPhone app, and keep giving $7 for very $3 they make, they'll have to make their in-app purchase price $14.99. Also they can't charge less anywhere else.

IAP price = regular price / 0.7 then rounded up to the nearest integer (less a penny).



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