You know Uber started out as this and then switched to upfront pricing right? | Hacker News

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		sida on Jan 10, 2020 \| parent \| context \| favorite \| on: Uber stops upfront ride pricing in response to Cal... You know Uber started out as this and then switched to upfront pricing right?

herval on Jan 10, 2020 [–]

Yes. They A/B tested and the flat fee model was more popular. The new directive is to increase margins, and the variable model is better at that.

I can’t name sources, but it should be pretty evident just based on the new CEO public messages by now?

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