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> Who buys a $20K couch at a startup?

Apparently, some people do. But it's more of a symbol for frivolous expenses than anything else.

This thought was meant for the "we just raised money" phase of a startup. It's certainly very applicable to the money you just raised, since by definition it was a trade of equity-for-money.

It's not just about being able to "afford it" (which is obviously better than not being able to afford it). Even if you are generating a ton of revenue, blowing it all in non-helpful ways is still not justified.

We've built a company that generates very significant revenue, and it remains even more important to have anchors to keep the value of money in perspective.



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