There is no one else to read when it comes to market entry. He invented an entire industry.
He moved from sector to sector with ease. At a very high level:
He started sports representation with golf; then moved into tennis; moved into other individual sports & high visibility figure representation (sumo anyone?); then team sports; expanded onto designing the event venues (golf courses, car races); added marketing and advertising at these events. And he was not done there. Now he had the players, the fields, so he expanded to training in sports academies, and all along the way he took pictures, and videos of the events and sport figures for resale. Most of historical sport video footage was his. I have not even scratched the service of what he has done with his perseverance and ability to pivot.
There is no one else to read when it comes to market entry. He invented an entire industry. He moved from sector to sector with ease. At a very high level:
He started sports representation with golf; then moved into tennis; moved into other individual sports & high visibility figure representation (sumo anyone?); then team sports; expanded onto designing the event venues (golf courses, car races); added marketing and advertising at these events. And he was not done there. Now he had the players, the fields, so he expanded to training in sports academies, and all along the way he took pictures, and videos of the events and sport figures for resale. Most of historical sport video footage was his. I have not even scratched the service of what he has done with his perseverance and ability to pivot.
2003 sucked for me.