Thank you for sharing, I totally agree with numbers over business details, it's very nice to see.
I have a couple of questions too if you don't mind.
1. Is your business salable? If you got bored of it, would it be easy for someone to take over? Sometimes I wonder about small businesses and many seem to rely a lot on the expertise of the founder. Or if you don't want to scale, then having someone manage the day-to-day operations while starting a second product might be liberating.
2. You mention SEO. Is this the nuts and bolts "use the right keywords, in the right tags, the right number of times" type of SEO or do you focus more on writing long lived compelling content with simple language? It sounds like you'd be doing this in German, so I wonder if that changes things a lot due to the competitive landscape (and/or Google's capability to parse various languages).
I have a couple of questions too if you don't mind.
1. Is your business salable? If you got bored of it, would it be easy for someone to take over? Sometimes I wonder about small businesses and many seem to rely a lot on the expertise of the founder. Or if you don't want to scale, then having someone manage the day-to-day operations while starting a second product might be liberating.
2. You mention SEO. Is this the nuts and bolts "use the right keywords, in the right tags, the right number of times" type of SEO or do you focus more on writing long lived compelling content with simple language? It sounds like you'd be doing this in German, so I wonder if that changes things a lot due to the competitive landscape (and/or Google's capability to parse various languages).