The voice over is a former colleague. We love his voice because a) he sounds like Jeff Bridges and b) he has a slight lisp that is really endearing. We tried younger voices but they just didn't feel as right. We felt it needed an older, wiser narrator.

Did you go down the route of hiring pros first and then just decided to go with friends for the voice talent?

We never thought about hiring VO talent. We just thought about people we know that might have the right tone.