I want to get better at sales, but I realized it has a very bad connotation for me due to hands on experiences building a MLM software early in my career, and dealing with bad sales people.
I am looking for books showing that it is possible to sell something without resorting to “mental triggers” and other gimmicks.
Any recommendation?
The book is not focused solely on sales, but many of the applications discussed in the book are sales-related. I think the book holds up very well after 80 years.