Multicast via satellite is comparatively cheap really. Especially for lower bitrate channels. Add into the mix regional opt outs (e.g. local news, local tv programs) and it's not _that_ bad an option.
Lots of other channels on Sky already use AdSmart. It's a bit weird to have obviously targeted advertising on UK wide channels (e.g. local car dealerships).
As a disclaimer - I used to work for the company who created the software Sky are using for AdSmart.
Lots of other channels on Sky already use AdSmart. It's a bit weird to have obviously targeted advertising on UK wide channels (e.g. local car dealerships).
As a disclaimer - I used to work for the company who created the software Sky are using for AdSmart.