Unfortunately, as long as the standard response is dismissive like yours, that's what the majority will do. When someone expresses confusion, the goal shouldn't be to send them to the mainstream product, it should be to go back and explain your product more clearly. Stop being an elitist and start recognizing that helping people is a basic requirement of supporting a product or service.
When you have a piece of consumer-focused hardware which could help bridge the gap for mainstream users into a world of Free & Private, what you should be doing is actively seeking ways to bring them in. Besides that, it's an expensive commercial product. It needs to sell very well, or else it will make no impact where it needs to - in the mind of the average user.
Focus on the high-level person if you want. But have a simple version so you extract as much money as you can.
