Neither would be the only sane choice. Multinational corporations will always screw individual customers for profit.
And the issue with trusting any entity with data isn't really what it will do with it today. The bigger problem is what the entity will do with it tomorrow - under new leadership.
It might also be interesting to know that Apple is also in the business of selling "relevant adds". Its a tiny amount if compared to Google, but gives them the same incentives if the platform ever became the most used one around the globe.
That danger is basically nonexistent considering the pricing of Apple devices but makes most claims of apples trustworthiness pretty hollow.
Some of Apple's services use end-to-end encryption. That makes them better from a privacy angle than Google for example... But still... Don't trust multinational corporations. That can never end well
The question was not "who do you trust", but "who do you trust more".
Given that Google's business model depends on data sharing whereas Apple has made privacy one of their core features, I think the answer has to be Apple, even if you don't trust them entirely.
Absolutely. One would still be able to do that (Apple's providing SSO here, not enforcing any guidelines, as of today). Though, I'm happy that friends and family would be able to choose anonymous per-app email-ids on the fly and still be able to SSO.
op mentioned apple core is privacy. i implies that they care it only for their high end customers. They could anytime do a low end mobile if privacy was their core. Their core is like any other business get maximum profits.
Apple's premium price is exactly what allows them to focus on privacy.
Google/Facebook/etc. are able to offer you cheap products and services because they're selling your privacy to the highest bidder.
Apple is not doing this (because they care about privacy), so they need to charge a much higher price for similar products.
This is somewhat of a chicken and egg problem (did Apple care about privacy and charge a premium price, or did charging a premium price allow them to start caring about privacy?), but that's arguably not important. What's important is that Apple cares about privacy when their competitors do not.
If Apple cared about privacy they would have left China instead of giving up it's iCloud key.
They are focusing on it because of business sense. To upsell people who are able to buy those expensive devices otherwise all devices are now more or less can do the work.
Apple can easily lower their price to match android. They do have insane profits. But I don't see they care about lower class people.
And the issue with trusting any entity with data isn't really what it will do with it today. The bigger problem is what the entity will do with it tomorrow - under new leadership.
It might also be interesting to know that Apple is also in the business of selling "relevant adds". Its a tiny amount if compared to Google, but gives them the same incentives if the platform ever became the most used one around the globe. That danger is basically nonexistent considering the pricing of Apple devices but makes most claims of apples trustworthiness pretty hollow.
Some of Apple's services use end-to-end encryption. That makes them better from a privacy angle than Google for example... But still... Don't trust multinational corporations. That can never end well