Lyft, Uber, and Taxis aren't as sticky as YouTube though, the majority of both drivers and riders readily use all 3 varying only on convenience.

Google even promotes this by having the ride hailing part of maps.

The scooter business amplifies this even further, very few users or charges have a strong preference to a single brand.

While YouTube had advantage in content, Vimeo had targeted commercial content, but very low stickiness.