I feel like people have some kind of allergic reaction to sitting down with people and actually getting a person's perspective. It's slow. It takes time. It costs money. But you know, UX professionals do this. In fact, product designers do this.
I think the model where we'll just watch everyone all the time and treat them like lab rats and that somehow the "data" is going to give us insights is a) creepy b) misleading and c) lazy.
Can you imagine if your toaster (company) watched your entire daily routine in order to "optimize" it? Fffuuu....
>I feel like people have some kind of allergic reaction to sitting down with people and actually getting a person's perspective. It's slow. It takes time. It costs money.
They may also tell you things that you don't want to hear: that your website doesn't have good content, your navigation sucks in the following ways, etc. This sort of feedback makes you look incompetent when you collate it and then send it in a report to a manager.
I feel like people have some kind of allergic reaction to sitting down with people and actually getting a person's perspective. It's slow. It takes time. It costs money. But you know, UX professionals do this. In fact, product designers do this.
I think the model where we'll just watch everyone all the time and treat them like lab rats and that somehow the "data" is going to give us insights is a) creepy b) misleading and c) lazy.
Can you imagine if your toaster (company) watched your entire daily routine in order to "optimize" it? Fffuuu....