>Kids have massive purchasing power, a fact which was discovered by marketers in the 50s and cultivated extensively since then. Marketers back to then discovered they could actually market directly to kids, which wasn’t a thing before and something people take for granted now.
I dunno about "discovered", the 1950s were one of the most radical shifts in American life. Average Children were not running around with "purchasing power" prior to WWII they were working with their parents more than likely in some capacity, the war completely altered the economic landscape of America for a ceiling of better never before seen for the common man since we were the only ones left with infrastructure not bombed to fuck all. My grandparents are poor blacks from the south, that statistically puts them in the demographic set for worst possible outcomes, but they and most of their peers were able to raise large families and buy a house on factory jobs with middle-class wages in the 50s. That kind of wealth distribution opens up a lock of sectors.
I dunno about "discovered", the 1950s were one of the most radical shifts in American life. Average Children were not running around with "purchasing power" prior to WWII they were working with their parents more than likely in some capacity, the war completely altered the economic landscape of America for a ceiling of better never before seen for the common man since we were the only ones left with infrastructure not bombed to fuck all. My grandparents are poor blacks from the south, that statistically puts them in the demographic set for worst possible outcomes, but they and most of their peers were able to raise large families and buy a house on factory jobs with middle-class wages in the 50s. That kind of wealth distribution opens up a lock of sectors.