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This is a crazy revenue model. It is reminiscent of the dot com era when land grabs were a thing. But a lot has settled down since the fun days and it is not possible to get investors onboard with promises when there is a clear track record.

The track record does look okay:

https://trends.google.com/trends/explore?date=all&q=reddit

There is continued growth in engagement. But still, shouldn't the actual product - the website - be built out by now with all the content coming from users, therefore not much of a business case for investment? How can they have this continually growing audience and not be making enough bucks to pay the bills and grow organically?



> It is reminiscent of the dot com era when land grabs were a thing

That's exactly what it is. A land grab of people's attention.




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