I agree with you. I always try to disqualify traffic with price. Many people opt...

		exclusiv on Jan 15, 2019 \| parent \| context \| favorite \| on: We wasted $50K on Google Search Ads and the insigh... I agree with you. I always try to disqualify traffic with price. Many people optimize for CTR but that's not usually good when you're doing leads and/or sales. It's easy to write ads that get higher CTR. Then your CPC will usually go down but that doesn't mean you'll get a higher ROI. So best to focus on CPA not CTR.

Good point, we now have the target CPL we use to qualify paid ads hypotheses.