-Retargeting/Remarketing - Some of your best ROI campaigns will come from these
-Discount Ladders - for customers to nudge over the edge great to use in combination with the retargeting campaigns.
-Abandoned cart email follow ups - No mention of these here. Again, these backend flows will really help profitability.
Ideally you'll break even on those leading awareness/acquisition campaigns using the things others here have said and the retargeting campaigns will be nothing but gravy.
Abandoned cart email follow ups - No mention of these here. Again, these backend flows will really help profitability.
I know this helps you, but it doesn't help me, as a customer.
If I abandoned your cart, there's a reason for it. Hounding me after I've already decided to take my business elsewhere is only going to make me think even more negatively about your company.
What I would like to see if one of these abandoned cart e-mails genuinely ask me why I abandoned the cart. Did I take my business to a specific competitor? Were the prices not competitive? Did I just get too busy and I'll finish later?
Show a little concern for your customers. Pestering them isn't good long-term business.
We have a drip campaign running where we ask users why they didn't activate, etc. The reply rates are pretty low on those.
Any idea of a higher-reply-rate channel to ask folks why they didn't sign up/activate/purchase?
You're using the wrong metric. Think quality of data, not quantity.
People who don't reply are already done with your brand. People who do reply are willing to give you a second chance, and are 100x more valuable than any reply rate would indicate.
We don't have an "abandoned cart" case (when users bounce, retargeting to every user seems a bad idea)
We ran retargeting campaigns for those who signed up but didn't make a purchase. However, the problem was rooted in activating within a platform (uploading at least one file).
-Retargeting/Remarketing - Some of your best ROI campaigns will come from these
-Discount Ladders - for customers to nudge over the edge great to use in combination with the retargeting campaigns.
-Abandoned cart email follow ups - No mention of these here. Again, these backend flows will really help profitability.
Ideally you'll break even on those leading awareness/acquisition campaigns using the things others here have said and the retargeting campaigns will be nothing but gravy.