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It’s literally a series of profiles of different beers, and clearly billed as such.

There’s literally nothing strange about journalism that reviews and profiles different kinds of products, from restaurant reviews to album or movie reviews or a blog with fashion tips.

That’s not the same thing as advertising, and the difference isn’t particularly confusing.



It is not clearly phrased and titled as a review. It looks like an article on history.

And it is indeed not a review: a review gives you pros and cons and so on with a neutral outlook and without fluff.

The article is quite sneaky and in that it's advertising.


It doesn’t matter what it looks like, if it wasn’t paid for, but was in fact produced by a news organization as journalism, then it’s not an advertisement.

The word advertising has a meaning.


Only if you read just one. Keep going and the next 3 are all about the same topic. It’s HN that’s deceiving you by linking to something without context.

Just look at the side bar: Strange Brews offers a taste of exceptional, exclusive beers from all over the globe. Check back each week in December to discover new brew.

I don’t think you can read that and expect it to be anything other than what it is.




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