When I let my kids play this game I usually hear a "Daaaaad" after two minutes because they are in the App Store after clicking the ad on accident and don't know what to do.
Same happens on the Fart apps.
I have a feeling that if you have a game simple enough that kids like it, and it has ads, you're getting a lot of "kid clicks".
This is exactly why the app ads goldrush will not last. I can only imagine that >90% of clicks are accidental, and the placement of ads right next to key game/app controls only exacerbates the situation.
I feel sorry for all those adwords users who don't realize they're opted into Google's mobile ad network.
I won't argue with you there. I've blown my $$ on mobile ads already and don't intend to do it again.
Ads need captchas. If an ad is clicked, it should popup a message that says, what's 2+2 or something. If I answer that, then I'm through, and THEN the advertiser pays.
..... pipe. dream.
Hey, anyone interested in creating a mobile ad network startup that caters to advertisers so when their ads are clicked, a captcha pops up, and if the captcha is answered, only then the advertiser pays?
As an advertiser, this would be interesting to me.
This model exists, although not yet in mobile - Solve Media does it as a way of monetizing already-existing captcha traffic. Instead of filling out a captcha at the end of a signup, you watch an ad and type out a phrase within the ad to move on.
I can't imagine this would perform well in places where the captcha wasn't already required - there'd be too much dropoff. So while it might be interesting to advertisers, no publishers would run it, unless you charged so much that it made up for that conversion dropoff, which would then cause it to no longer be interesting to advertisers.
Making an ad product that keeps both parties happy can be tricky.
Same happens on the Fart apps.
I have a feeling that if you have a game simple enough that kids like it, and it has ads, you're getting a lot of "kid clicks".