> I think that there is a valid argument that it needs to be regulated and be forced to be impartial in the results shown
I agree that regulation might be useful here, and impartial search results are a good goal. But linking fees go against that. If newspaper A wants a fee from google for showing its links but newspaper B doesn't, it would be unfair to the entire market to force google to include both A and B equally. If A and B agree to charge google the same fee, that sounds a lot like a cartel doing price fixing, which is already illegal. The government could set a fixed price google has to pay, but at that point we have given up on finding a free market solution, so that's a last resort that isn't nessesary yet.
It's fine that people can demand money for links, but I don't see any scenario where this would happen in reality.
I agree that regulation might be useful here, and impartial search results are a good goal. But linking fees go against that. If newspaper A wants a fee from google for showing its links but newspaper B doesn't, it would be unfair to the entire market to force google to include both A and B equally. If A and B agree to charge google the same fee, that sounds a lot like a cartel doing price fixing, which is already illegal. The government could set a fixed price google has to pay, but at that point we have given up on finding a free market solution, so that's a last resort that isn't nessesary yet.
It's fine that people can demand money for links, but I don't see any scenario where this would happen in reality.