So, how does one prepare for the worst? Let’s brainstorm:
0. Register alternative domains in advance with a different registrar.
1. Setup mailing list for all registered users and be prepared to blast them with a new domain.
2. Make mobile apps check both the main and the alternative domains.
3. Make the mobile app notify the user of a new domain name requirement via push notification and the like.
4. Setup the phone system so that it can read the new domain before connecting support.
5. Setup support on a different domain (e.g. zen desk). If zendesk goes down users will know to call us, if the main site goes down they may remember to check zendesk.
0. Register alternative domains in advance with a different registrar.
1. Setup mailing list for all registered users and be prepared to blast them with a new domain.
2. Make mobile apps check both the main and the alternative domains.
3. Make the mobile app notify the user of a new domain name requirement via push notification and the like.
4. Setup the phone system so that it can read the new domain before connecting support.
5. Setup support on a different domain (e.g. zen desk). If zendesk goes down users will know to call us, if the main site goes down they may remember to check zendesk.
6...?