Marketing is a dirty word to technoligsts. It implies the product needs manipulation to gain adoption... growth hacking strategies have been used by direct response marketers for over 100 years... while it originally was about piggybacking off an existing network of users and merged into data driven lean startupy tactics and eventually spread to all types of marketing...its intent was always the same...to give a new cool word to technologists so they dont have to feel dirty about doing marketing...
The truth is, everything that touches a prospect or customer is marketing. Treating your employees well is marketing. Your product is marketing. You are marketing...everything that impacts a decision to buy, even indirectly, is marketing...
It never was a dirty word...but as a marketer, I consider growth hacking to be a dirty word nowadays :(
The truth is, everything that touches a prospect or customer is marketing. Treating your employees well is marketing. Your product is marketing. You are marketing...everything that impacts a decision to buy, even indirectly, is marketing...
It never was a dirty word...but as a marketer, I consider growth hacking to be a dirty word nowadays :(