I know dozens of growth hackers and their skills are simply different to traditional digital marketers. It is far more experimental, technical and cross functional. And it will continue to evolve into its own space in the future.
People who think growth hacking = marketing are just as clueless as those who think influencer marketing = Instagram. It's far more involved than that.
They are generally less physically attractive. I was shocked the first time I visited a traditional advertising/marketing company's office.
Edit. Growth hackers are the less physically attractive :) I was shock how beautiful the advertising/marketing people were - there wasn't one average looking person (male or female) in the place apart from me.
Honestly cannot figure out who “they” are in your comment. Who looks better in your opinion, traditional marketers or growth hackers? Were you shocked by how good they looked or how bad they looked?
Every time I start to assume you meant one of them, I get nervous wondering if your shock was pointed the other way. Lol.
People who think growth hacking = marketing are just as clueless as those who think influencer marketing = Instagram. It's far more involved than that.