For most of history in most post-agricultural cultures not working has been the status people admired and aspired to.

That’s how I feel about the meat industry and its attempt to be seen as masculine.

I'm not sure I understand what you mean, can you elaborate?

I think of Arby's "ITS THE MEAT!" campaign to make it appear manly by slamming a sandwich in slow motion on the table. You can just do a google search for something like "Meat and Masculinity", "Meat and Toxic Masculinity", or "Meat Heads" to see what I'm getting at. Basically, there is the continued association between meat and masculinity when its mostly caged animals and you just go to the grocery and pick it up like any commodity.