And this is the climate while tremendously powerful corporations consider personal data collection to be a lynchpin of their moneymaking strategy (i.e., advertising.) Once internet advertising becomes broadly recognized as being not worth the cost, the demand for this data could fall off a cliff- what will policy look like then?
Too early to tell. It took almost a week to get a warrant to raid the CA offices, and while I do sort-of understand why, it's not promising. Furthermore, the Snowden revelations didn't have as much of an effect as I'd hoped, and once it 'blew over' it largely stopped being a public concern.
The same could happen here. Perhaps Zuck will be fired or we'll stop hearing about his (alleged) ambitions to enter politics, and that will be the end of it.
Let's not forget that CA is just one company. As long as Robert Mercer can continue doing what he does under various shell companies that are easy to register, we really haven't gotten anywhere unless regulations are implemented, and somehow applied globally.
I consider it a reason to be optimistic.