It's called a loyalty card, not a "we'll spy on you to get you to spend more, the discounts aren't for your loyalty but to get you to use the card" card.
This is what so many people on the thread don't seem to get. Most normal people take this stuff at face value. They assume it does what it says on the tin. They apply human decency and an expectation of a normal human, fallible, porous memory to a frightening, insatiable industry that has no decency and an infinitely perfect memory.
Facebook, they assume, lets you connect to your friends. Facebook never say "in return for a free photo sharing and messaging system we will spy on everything you and your friends do, track everything you do on the internet, figure out what makes you tick, your loves, hates, wants, 'secret' desires, tie it all up in a bow and sell it to anyone who'll pay us, with your name, email and phone number attached".
This is what so many people on the thread don't seem to get. Most normal people take this stuff at face value. They assume it does what it says on the tin. They apply human decency and an expectation of a normal human, fallible, porous memory to a frightening, insatiable industry that has no decency and an infinitely perfect memory.
Facebook, they assume, lets you connect to your friends. Facebook never say "in return for a free photo sharing and messaging system we will spy on everything you and your friends do, track everything you do on the internet, figure out what makes you tick, your loves, hates, wants, 'secret' desires, tie it all up in a bow and sell it to anyone who'll pay us, with your name, email and phone number attached".