This is for companies to manage access for their own employees and other corporate users. If you use G-Suite, then you already have this and can login with your company email account to many external apps without a separate password.
It makes sense that Google is extracting it into a separate product but most companies just stick with whatever their productivity software provider is, like G-Suite or Microsoft Office 365. Many companies also use OneLogin or Okta for extra customization on top of G-Suite/O365.
> It makes sense that Google is extracting it into a separate product but most companies just stick with whatever their productivity software provider is, like G-Suite or Microsoft Office 365.
While available standalone, this is explicitly pitched also as an upgrade (Premium Edition) to what is included with GSuite (which is Cloud Identity Free Edition).
Yes, like I said most companies pick onelogin/okta for that layer on top, which have even more features and customization. It's also further complicated by the fact that GSuite and Office 365 have multiple tiers with more identity features and the Cloud Identity Premium edition seems to be 90% about mobile device management.
We use G Suite and even though it provides identity services, our master is still Active Directory. I'm not in charge of these systems, but I'm wondering how viable it would be to use this as the master source and have AD retrive identity data from it instead.
It makes sense that Google is extracting it into a separate product but most companies just stick with whatever their productivity software provider is, like G-Suite or Microsoft Office 365. Many companies also use OneLogin or Okta for extra customization on top of G-Suite/O365.