To clarify, the general public outlash started after Trump and Brexit.
I reacted back in 2012 to the fact that Obama's campaign bragged openly about doing same thing. Back then the problem statement was a bit newer to me, I guess I was a bit more sensitive to back then.
The few articles back then praised them about this.
Disclosure: I don't really mind that Trump became president or that UK decided to leave EU - wouldn't have cared if the outcome was the opposite either. It's just different approaches of running countries with different pros and cons.
Look, using data to target audience is nothing new. That's the promise of... everyone in marketing? Does Nielsen ring any bells?
"Obama and Trump both used user data" is equal to "Reddit and Hacker News are the same, both use upvotes".
The way that data is used is what all matters. The risk is to hoard and distribute data, the disaster is to use that data to manipulate the population to do something horrible(I'm not necessarily saying that Trump is horrible but there are many people who see it that way).
And...
>To clarify, the general public outlash started after Trump and Brexit.
You'll need to prove that one because we had multiple products and a giant corporation(Apple) targeting privacy cautious audience before all this happened.
I reacted back in 2012 to the fact that Obama's campaign bragged openly about doing same thing. Back then the problem statement was a bit newer to me, I guess I was a bit more sensitive to back then.
The few articles back then praised them about this.
Disclosure: I don't really mind that Trump became president or that UK decided to leave EU - wouldn't have cared if the outcome was the opposite either. It's just different approaches of running countries with different pros and cons.