In late September 2016, Cambridge and other data vendors were submitting bids to the Trump campaign. Then-candidate Trump's campaign used Cambridge Analytica during the primaries and in the summer because it was never certain the Republican National Committee would be a willing, cooperative partner. Cambridge Analytica instead was a hedge against the RNC, in case it wouldn't share its data.
The crucial decision was made in late September or early October when Mr. Trump's son-in-law Jared Kushner and Brad Parscale, Mr. Trump's digital guru on the 2016 campaign, decided to utilize just the RNC data for the general election and used nothing from that point from Cambridge Analytica or any other data vendor. The Trump campaign had tested the RNC data, and it proved to be vastly more accurate than Cambridge Analytica's, and when it was clear the RNC would be a willing partner, Mr. Trump's campaign was able to rely solely on the RNC.
That might be technically correct, but CA was unquestionably working with SuperPACs[1] behind the scenes to get Trump elected in November. CA was particularly proud of it's crooked Hillary campaign ("the OO of crooked was a pair of handcuffs").
Did you mean to reply some other comment? I never volunteered my opinion on SuperPACs one way or the other (for you to agree with). In that light your comment is an off-topic non-sequitur.
Among other things, CA and Bannon tested out slogans such as "deep state" "drain the swamp" on the Facebook accounts in 2014 to see what would be most effective in motivating voters for Clinton opponents and discouraging Clinton voter from going to the polls. This shows that one should not be limiting a query to when they started working for Trump.
Obviously CA was not infallible, they could only get Ted Cruz to second against Trump among GOP candidates in that initial mad scrum, Cruz thought he could win with only evangelical voters in the primaries based on what they looked at with previous GOP primaries and was blindsided by Trump coming at the primaries from a different angle.
https://www.cbsnews.com/news/trump-campaign-phased-out-use-o...
In late September 2016, Cambridge and other data vendors were submitting bids to the Trump campaign. Then-candidate Trump's campaign used Cambridge Analytica during the primaries and in the summer because it was never certain the Republican National Committee would be a willing, cooperative partner. Cambridge Analytica instead was a hedge against the RNC, in case it wouldn't share its data.
The crucial decision was made in late September or early October when Mr. Trump's son-in-law Jared Kushner and Brad Parscale, Mr. Trump's digital guru on the 2016 campaign, decided to utilize just the RNC data for the general election and used nothing from that point from Cambridge Analytica or any other data vendor. The Trump campaign had tested the RNC data, and it proved to be vastly more accurate than Cambridge Analytica's, and when it was clear the RNC would be a willing partner, Mr. Trump's campaign was able to rely solely on the RNC.