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I really loved how The Hairpin, Awl, and Toast brought back the bloggy atmosphere other sites and publications abandoned.

Hopefully we'll still love to see quirky CMSes that hark back to the good old days of Blogspot, Typepad, and LiveJournal.



It's not the CMS. It's not the layout. It's the writing, first, last, and always.


It was both. The minimalist layout allowed the writing to stand out.


The ethos of the creators is what led to both.




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