That used to be their attitude, and then they saw the drop in viewers as young people shifted to different online ways of distracting themselves.

They discovered that the whole "You will come to us. We are the rulers of content" attitude was delusional.

Now they are falling over themselves to get back to the top, while kids watch idiots play video games on twitch.

And even my 60+ year old parents just stream torrents because no one can provide a better experience no matter how much you are willing to pay.