My healthcare plan costs me $1,200/month for my family of 4. It went up nearly 30% this year and is expected to do the same next year. Give it a few years and it will be $2,000! I have a good job, but if that keeps going I won't have any choice but pay the fine/tax.

So back to the $1,000 phone. If all phones cost $1000 - I'd be more likely to go without one.