How is purposefully implying that there is multiplayer a month before release not a lie? Had it been “uhm, yeah, we are working on that but have nothing to announce at this point” would have been a lot more honest. But none of the marketing campaign was honest—it was full of half-truths, inaccuracies and insinuations of something much grander.

Also, I think the end result being as bad as it was in many’s eyes create feedback loop on the negativity. This is not the first time a game has disappointed its audience due to an overreaching marketing campaign, but this was not much of anything at the time of release.