No, look, 10-20% bigger is a real tradeoff. It's not about willpower, it's about what tradeoffs matter to you. Apple doesn't want their phones bigger. They very clearly care about how thin and light everything they make is. And I can mock it all I want to (I don't own a single Apple product, because I really don't share those values), but given that they are incredibly successful at what they do I don't think it's obvious that consumers don't care about these things. You can argue this preference all you want, but until you admit _it even exists_ you aren't going to be able to have a useful conversation on the matter.