WTH's a soy template? And is it yet another proper name that insists on being lowercased?

(I know I can google it. It just doesn't make sense to me for there not to be an explanation in the article.)

Whatever it is, apparently next-generation JavaScript tools are needed for its implausibly excellent dynamism.

I swear I thought those words would get edited out by someone else at Cloudkick. I wrote that half jokingly and I guess it made into the actual blog post. :P

I admit I didn't read past the first paragraph when you asked for proofreading.

I'm not sure if your question was rhetorical or not (I suspect it was), but for the record, it's a basic templating system for javascript and java like what most web frameworks have. You write a template with parameters ("hello $name") and basic commands ("{foreach $foo in $foolist} ..."). Then in your code you can parameterize the template with data ({name: "benatkin", foolist: [...]}) and it'll get expanded.

It is a proper noun and is usually spelled with capitalization.

It is verbose, but that makes it readable. I don't really type that much more, I just use tab completion in vim.