Well, you should at least compare apples to apples. A fanless power supply will cost your more like $200, a quality small case will cost you $200, a fanless cpu cooler like the NoFan will cost you $100, so you're at about the $700 range, which is not too far off. A $100 permium to get all of this integrated, and able to cool 200W (as opposed to about 100W of cooling in the generic solutions) is a lot less extravagent.